Sarah Heard, Copywriter

Failure is a chance to pivot and grow.

sarah heard, the moment of truth
  1. When did you realise your love for what you do?
    It was less around realising my love for what I do and more around realising I could actually do it for a living.

    I’ve always loved writing creatively, but I’ve never wanted to write a novel or be a journalist. I used to think they were the only two ways I could be a writer. Then, in my early 30’s, I discovered copywriting was a thing. I found out I could write creative everyday copy for a living. Huzzah!

  2. What do you love most about what you do?
    I really love connecting people. To me, one of the most rewarding things is being able to get two people together who can benefit from what the other has to offer. In my work, I’m able to do this by connecting a business or a brand with their ideal client, and I do that by helping my clients show their personality and tell their story in their everyday communications. It’s that personality and story that helps them form genuine relationships and connections with their clients and customers.

  3. What’s the most significant piece of wisdom you’ve received or acquired through life experience?
    The actions and behaviours of other people are very rarely about you, so try not to waste time dwelling on them, getting upset about them, or trying to control them.

  4. What’s been one of your biggest challenges you’ve faced, and how did you navigate through it?
    In my early 20’s, my self-confidence was absolutely annihilated by two women I used to work with. They held positions of power over me and one in particular was an absolute bully who loved to tear me down in front of an audience. Because of their behaviour, I thought I was close to useless for a very long time. If I ever achieved anything, I was always waiting for some error I’d made to come to light that would show it was all a mistake and I was no good after all.

    It’s taken me a very long time to build my self-confidence back up again, and it remains a work in progress. To start with, I faked it. I pretended to be the confident and self-assured woman I wanted to be in the hopes that I would begin to believe it. I also took inspiration from Bryce Courtenay’s A Recipe For Dreaming, in which he tells us to be mindful of our negative self-speak. I became acutely aware of what I said to myself, and I changed the default script in my head to be much kinder and far more positive. My hard rule is, if I wouldn’t speak to a friend that way, then I do not use those words with myself.

    Finally, I learn from any constructive feedback I receive, but I actively choose to focus on the positive feedback. It turns out, the positive far outweighs the negative if you actually pay attention to it.

  5. What are 3 of your daily non-negotiables?
    1. Make decisions from a place of love, not fear.
    2. Seek first to understand. (Everyone sees and interprets the world differently – try to understand the other person’s perspective instead of reacting to it).
    3. Drink water.

  6. What do you believe is your greatest asset, and how does it serve you?
    My determination. It keeps me moving forward even when things aren’t going the way I want them to. I’m not saying there aren’t times when I’m curled up in a ball not wanting to move, but eventually, my determination to achieve my goals always kicks in, and I get up and start again.

  7. How do you elevate and empower those around you?
    By being their cheerleader and helping to feed their positive inner voice. By sharing my knowledge if it can help them. By connecting them with others, they can work with or learn from to help them grow.

  8. What does the word failure mean to you?
    Let’s be real – failure isn’t something I actively seek out and it’s not an outcome I’d choose as my first preference. But that doesn’t mean it’s something to shy away from. If you fail at something, it means you’ve gotten out there and given something a go – something that probably scared you – and that’s bloody brilliant! Now you can learn from it, try again, and hopefully get better results. Failure is a chance to pivot and grow.

  9. In your opinion, what’s the number one thing that holds people back from going after what they want in their lives? What would you say to them?
    Fear. Whether it’s fear of failure, success, change, or something else.
    To that, I say feel the fear and do it anyway. Whether it works the first time or not, it will probably be the best thing you ever did.

  10. If you could share one seed of inspiration for those chasing their dream, what would it be?
    I’d lean on old mate Bryce Courtenay again – “Whatever the dream, no matter how daring or grand, somebody will eventually achieve it. It might as well be you.”

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